Sydney Royal Easter Show is Australia's largest annual ticketed event, attracting over 900,000 attendees on 2017. Every Easter, the country and city join together at Sydney Showground, Olympic Park, for fourteen days of agricultural competitions, animal experiences, live entertainment, carnival fun, shopping and more.

VR Land has created one and only attraction in Sydney Royal Easter Show 2017, featuring on latest virtual reality technology. More than 25,000 people visited VR Land and had the experience. In addition, a number of well-known media including Channel 10 Channel 7 interviewed and reported VR Land. With VR technology taking over the local market, VR EGG cabins are now available for hire and sell.