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  • RISING attends CeBIT Australia
 
RISING attends CeBIT Australia, which is Australia's leading ICT event for the business marketplace.

At this exhibition, Rising exhibits its world class security software, Rising Antivirus + Firewall 2007.

Rising Antivirus 2007 comes with an integrated smart virtual machine, which is used for virus scanning and malware recognition. Rising's proprietary smart virtual machine technology provides the additional safety of a virtual machine without slowing down your system:

A potentially malicious file is "test-driven" in Rising's virtual machine. The unique characteristics of a particular file determine in which way and how long it is being tested. More and more viruses are protected by multiple packing with common or proprietary compression methods. The testing of files protected in this way can put a severe strain on any conventional machine, leaving no computing power for you to continue surfing the Internet or enjoying your online game. Rising's Behaviour & Packing Pattern Recognition allows testing such potential malware thoroughly without influencing the performance of your PC.

Rising Firewall 2007 helps maintain personal computer safe from data and privacy violation, protects against external threats and checks vulnerabilities and potential risks on your computer and blocks malicious network traffic.

Australia is very important in RISING’s international market expanding strategy. By attending CeBIT Australia, RISING successfully obtains the opportunities to get new business partners, which are expected to be greatly helpful to promote RISING products in Australia market.

 

  • 瑞星国际版软件全球推广计划

1. 建设新网站

把新网站打造成专业, 具丰富计算机安全资讯内容, 可以吸引大量潜在用户的商业站点

2. 为用户提供专业及时的售后服务

2.1 为此我们已经建立了一套专业的SUPPORT系统. 该系统能保证用户得到及时, 满意的售后服务, 从而在瑞星用户群中建立公司良好的口碑和形象

2.2 为使用户可以得到方便快速的升级服务, 把在澳大利亚设置升级和验证服务器

2.3 随着用户数量的增加, 计划扩大售后服务队伍

3. 提高软件的下载量及使用量

3.1 在专业的英文软件下载网站上作有针对性的广告. 目前, www.download.com , www.tucows.com 是全球最大的英文软件下载网站. 我们曾经在这两个网站上尝试作针对性的广告, 取得了一定的效果, 广告期间, 软件的下载量和购买量均有显著增加. 计划继续在这两个网站作宣传. 并寻找更多类似的英文网站.

3.2 针对性的广告.

我们根据用户的习惯, 采取行之有效的广告方案.

3.2.1. Pay Per Download (PPD)

用户下载一个瑞星软件, 我们支付一定的广告费用

3.2.2. Pay Per Click (PPC)

用户点击瑞星软件下载链接, 我们支付一定的广告费用

3.3 免费赠送. 通过和具有大用户量基础的网站和公司合作, 免费赠送瑞星序列号

3.4 通过AFFILIATE进行推广瑞星和onenetwork, zanox两个世界上最大的affiliate marketing network合作. 这两个公司拥有数以万计的affiliate成员, 通过在这些affiliate的网站上销售瑞星软件, 提高瑞星软件在世界各地的销量和知名度.

3.5 通过某种方式为用户提供免费的正式版软件

3.6和具有大量用户群的软件公司建立互惠互利的合作关系, 从而增加瑞星软件的用户群.

4. 搜集客户资料, 并向客户发NEWSLETTER, 促使客户回来购买

当用户下载和试用瑞星软件时, 我们要搜集客户资料.

4.1 实施会员系统, 鼓励用户注册成为瑞星的会员.

4.2 不定期向会员发送NEWSLETTER. NEWSLETTER中包括各种安全信息, 产品信息, 促销的信息. 根据ACDSEE的经验, 通过建立会员系统, 并向会员发送NEWSLETTER, 可以把销量提高2%左右.

5. 续费:完备的续费系统,对于续费的用户, 给予一定的折扣保证客户不流失.

6. 各类产品不定期打折,促销. 经过实践, 不定期对产品进行打折, 对提高销售会产生积极的效果, 容易促使用户下决心购买.

7. 广告

在澳大利亚最有影响力的IT杂志上投放广告, 增加瑞星在澳洲的知名度. 澳洲主要的IT杂志包括: PC WORLD, PC USER, APC.

8. Public Relations Review - 为瑞星的产品撰写PR,并发表于各大媒体